At P1, we recognise that many advisers want to offer clients ethical investment solutions that reflect their values without compromising on performance or transparency. To support this, we are pleased to announce that P1 has joined the FAIRR Initiative, a leading collaborative investor network dedicated to identifying and addressing the environmental, social and governance (ESG) risks associated with intensive animal agriculture.
This partnership strongly complements P1’s ethical investment approach and related stewardship activities, adding a valuable resource for animal welfare, and biodiversity.
What Is FAIRR?
The FAIRR Initiative is a global investor network that:
Raises awareness of ESG risks and opportunities emerging from intensive animal agriculture
Provides cutting-edge research to support ethical investment decisions
Provides tools for investors to integrate these findings into active stewardship
P1 joins a network of 400 investors, including some of the world’s largest investors.
You can learn more about FAIRR here: https://www.fairr.org/
FAIRR’s Mission
FAIRR’s mission is to drive investor awareness of the material risks present within intensive animal agriculture and to highlight emerging opportunities in the global food sector. These include:
- Climate risk and pollution
- Nature and biodiversity loss
- Labour and supply chain issues
- Antimicrobial resistance
Through data, research and engagement tools, FAIRR enables investors to better understand these risks across the food system—from protein producers to retailers—and to act through stewardship.
Why This Partnership Matters for P1’s Ethical Portfolios
By joining FAIRR, P1 strengthens the stewardship capabilities in its ethical investment solutions. P1’s ethical portfolios will benefit from:
- Access to research on systemic food sector risks relevant to ethical investment
- Tools that support our shareholder engagement activities
- Greater transparency on issues linked to intensive animal agriculture
This partnership ensures that P1’s ethical portfolios are informed by industry-leading insights and can better engage with companies in line with ethical investment principles.
Supporting Ethical Decision-Making
As global regulation, consumer expectations and environmental pressures continue to shape financial markets, the ability to understand animal and biodiversity risks has become increasingly important within ethical investment strategies. FAIRR provides specialist knowledge to navigate these developments with clarity and purpose.
P1’s alignment with FAIRR reflects our commitment to enhancing our ethical investment processes.
Empowering Advisers with Choice and Clarity
P1 remains committed to offering advisers a full spectrum of investment solutions; from traditional portfolios to deeply ethical ones. Our partnership with FAIRR strengthens the ethical side of that spectrum by providing:
- Evidence-based ethical insights
- Engagement tools
- A framework for identifying material risks related to intensive agriculture
Whether your clients prioritise ethical investing or prefer a traditional investment approach, P1 ensures you have the tools, clarity and governance to act with confidence.
