The temperature has dropped, but the P1PELINE hasn’t frozen. Welcome to the second edition of our updated newsletter, where you can catch up on everything we have been working on this month.
November has been a busy one across both the Platform and DFM sides of the business. We announced a price drop, attended the PFS Conference and even launched a P1 beer… genuinely.
Before we delve into this month’s updates, here is our Christmas timetable:
24th Dec (Christmas Eve): 9am – 3pm
25th Dec (Christmas Day): CLOSED
26th Dec (Boxing Day): CLOSED
29th Dec (Monday): 9am – 5pm (Email support only)
30th Dec (Tuesday): 9am – 5pm (Email support only)
31st Dec (New Year’s Eve): 9am – 4pm (Email support only)
1st Jan (New Year’s Day): CLOSED
2nd Jan (Friday): 9am – 5pm
Investment Management News
Defaqto Ratings for 2026
We’re pleased to have received a new rating for 2026:
- DFM MPS Portfolio (Direct) Family – Asset Tracker Range (5 Diamond – 2026)
In addition, our existing services and ratings were reviewed for 2026. It resulted in strong outcomes across our discretionary fund management services. This year, we retained the following ratings:
- DFM MPS on Platform (5 Star – 2026)
- DFM MPS Direct (5 Star – 2026)
- DFM Service Rating (Gold – 2026)
- DFM MPS Portfolio (Platform) Family – Asset Tracker Range (5 Diamond – 2026)
These results reflect the continued strength and consistency of our investment solutions, as well as the positive reception of our expanding range.
Professional Adviser Awards Nomination
We’ve been nominated for Best Bespoke MPS Provider at this year’s Professional Adviser Awards 2026. While the awards recognise excellence across the industry, what matters most to us is that this nomination highlights the strength of our Managed Model Portfolios (MMPs). We’re seeing growing demand for this service as advisers look for a way to retain ownership of their investment philosophy without taking on the administrative burden of day to day investment management.
With a record number of entries this year, it’s encouraging to see our approach being recognised, and it reflects the hard work of our Investment Management team in supporting advisers with flexible, scalable and robust portfolio solutions.
Quarterly EV Risk Ratings for Asset Trackers
We’ve recently had our quarterly EV risk ratings for the Asset Tracker portfolios renewed. If you use our Asset Trackers and would like to see the latest report, speak to your account manager.
If you don’t currently use our Asset Trackers, but would like to learn more about these portfolios that start at 0.08% DFM fee speak to Jonathan Richards. As expected, there were no changes this quarter, but the consistency is reassuring and reflects the stability of our approach. These ratings continue to sit across the full risk spectrum, from Conservative through to Adventurous, for both the Asset Tracker and Responsible Asset Tracker ranges.
For those of you who might not be aware, these EV assessments provide an independent view of the risk profiles across our Asset Tracker portfolios, helping ensure they remain aligned with client expectations and industry standards. You can find more detail about the Asset Tracker service on our website, but we’re always happy to talk through how the range fits within our broader investment proposition.
Platform News
P1 Platform reduces charges by 50% to support under-pressure IFAs
The P1 Platform has announced a significant reduction in its pension drawdown charges, lowering the monthly drawdown fee from £10 + VAT to £5 + VAT. At the same time, the platform’s minimum account fee has been cut from £5 to £2 per month, meaning that with its 0.15% platform charge, accounts of £16,000 or less will only be subject to the minimum account fee going forward.
The changes will apply automatically to all accounts from 1st December 2025 and reflect P1’s ongoing commitment to delivering cost-effective but high-value solutions to UK financial advisers and their clients.
James Priday, CEO of P1 Platform, commented: “Although we are already a low-cost platform, we want to continue driving down costs where we can. Advisers across the country are under pressure to demonstrate ongoing suitability and cost efficiency in line with the FCA’s Consumer Duty and we’re here to support them in doing so. If you want to learn more about this reduction and how it’ll impact your clients, get in touch with our team.
We’re ranked Number One in The Platforum Survey!
We’re proud to share that P1 has been ranked #1 in the Best Overall Platform category, as voted for by advisers themselves! Even more impressively, we’ve held this top position every year since we first appeared in the rankings back in 2022. This continued recognition reflects the trust and confidence advisers place in us year after year.
In addition to taking the top spot overall, we’re thrilled to have ranked:
- #1 for the usefulness of our online tools
- #1 for the quality of our reports
- #2 in five further categories, a great achievement!
A huge thank you to all the advisers who voted, completed the survey, and continue to use the P1 Platform. Your feedback is hugely appreciated!
Off the Record: James Priday interview with Money Marketing
CEO, James Priday, recently sat down with Money Marketing’s editor, Tom Browne, to talk about the evolution of the P1 Platform and the imperative of delivering genuine value to advisers and their clients. In the interview, James’ outlines the challenges of growing a profitable business organically in a market awash with Private Equity and institutional money, and the value of independence.
Having come from working with clients he also discusses how P1 has a deeply adviser-centric mindset to challenge the legacy status quo in the platform market.
Read the full article to learn how P1 is positioning itself to meet the changing landscape of financial advice and investment services. P1 is determined to offer advisers the tools they need to spend more time on strategy and relationships, and less on admin.
Read the full article here.
Professional Adviser Awards Nomination
Alongside our nomination for our DFM arm, we have also been shortlisted for Best Platform for Advisers at the Professional Adviser Awards. This recognition is another testament to the hard work and dedication of our Platform team, and it is always a pleasure to see our name listed alongside some of the largest platforms in the UK.
Fancy a Beer?
Grab two IFA IPA’s… completely FREE!
We recently attended the annual Personal Finance Society Conference at ExCeL London, where we unveiled our newly released IFA IPA. With a flavour as rich and smooth as the new leather of a tax-efficiently leased Tesla, the P1 IFA IPA proved incredibly popular and disappeared from our stand in no time.
Or so we thought. We have since discovered an extra crate here at P1 HQ. Instead of keeping it for ourselves, we are doing the right thing and giving it away for free, continuing our commitment to making the lives of financial advisers that little bit easier.
